Sherri Logan, 34 years old
Take a seat eHarmonyMatch. Thank God! Not only has it featured in The TelegraphHuffington Post and Christian Today so cliche but Twitter is all a flutter with the advertising campaign too. Uniform dating slogan to say Chas has done a great job on this because it instantly invites others — of all faiths — to have a laugh before actually thinking a bit harder about what they want in a partner. And why has he done such a good job?
A slogan is an advertising tagline or phrase that advertisers create to verbally expresses the importance and core idea of their product or service. Fact is, it is so crucial that companies spend billions on advertisements around the world to develop a marketing campaign just to achieve a successful brand awareness. Every day we see millions of messages and catchphrase everywhere from print media to online advertisements. Though, there are some slogans that we know by heart but a many of them have come and gone that we hardly ever noticed. What is it about an advertising slogan that catapults it into fame? According to the book "Creative Advertising" by Charles Whittier: " A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in such a way that the public is likely to remember it.
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